The consumer-choice model of democracy tends to encourage the same behaviour from political parties as from corporations: marketing, branding, advertising and other forms of mendacity, which in turn generate cynicism and a distaste for the political system – a deserved distaste. Honesty and principle are punished; the scum rise to the top. The expenses scandal was just the straw that broke the camel’s back. Ordinary people don’t like politicians, don’t trust them, don’t respect them. Nor should they.
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